"Every woman deserves the option of choosing better and safer makeup formulations" - Gabriela

To say that this Mexico City native is having a moment would be putting it far too mildly. Everyone who meets Gabriela agrees there is something special about her and Madame Gabriela Beauty. However, if you ask Gabriela, it is the reverse: lipstick is the magic tonic with a powerful and profound capacity to make us feel good.

"Latin heritage to me is all about a passion — and from your Abuela's birthday to a first date to Sunday mornings in bed, moments of life that are worth remembering never start with a handshake, but always with a kiss. Lipstick is the ingredient of life."